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Honey Maid Responds to Anti-gay Comments: Video

Nathalie Tadena (CMO Today) The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with Read and Discuss

Jan. 03 2013




6 Influencer Marketing Trends for 2013

Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.

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Dec. 20 2012




Power Pack: Ideas and Trendsetters to Watch in 2013 1

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

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Dec. 17 2012




4 New Social Media Opportunities in the New Year 3

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?

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Dec. 04 2012




5 Pinterest Pointers for the Holidays

It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions:

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Article

Dec. 04 2012




Social Connections Paying off for Brands: Study 2

All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.

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Nov. 29 2012




UGG VP Marketing on Tom Brady’s Impact on the Brand 1

Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.

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Nov. 15 2012




4 Ways Marketers Can Use Private Pinterest Pinboards 2

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.

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Sep. 24 2012




 

Sep. 18 2012




How to Make Your Online Contest Cheater-Proof 4

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.

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Sep. 05 2012




Consumers Are Thinking Omnichannel—And Brands Should Too 2

Customers don’t distinguish their experiences with a brand by a particular channel. Marketers need to catch up, and make their customer data accessible to every touchpoint a customer comes in contact with throughout the enterprise.

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