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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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ardath-albee

Article

Jul. 26 2013




Online Content Strategy: Open Up the Conversation

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

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linkedin sponsored updates

Article

Jul. 25 2013




LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories

Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.

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facebook hashtag

Article

Jul. 25 2013




Facebook Hashtags Aren’t Leading to Better Engagement 1

Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook to understand the impact of hashtags.

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Facebook-Logo

Article

Jul. 23 2013




Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study

About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.

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personalization

Article

Jul. 23 2013




Don’t Abandon Outbound Marketing Just Yet 3

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

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content595

Article

Jul. 17 2013




4 Questions for Creating Great Marketing Content 1

The recipe for great marketing content isn’t as easy as just adding butter. There are some basic steps to ensure you aren’t losing your way.

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Customer-Focus1

Article

Jul. 17 2013




The Regulated CMO’s Guide to Social CRM Technology

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

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twinkies595

Article

Jul. 11 2013




Sweet Tweets: Social Media Pave Way for Twinkies’ Return

Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.

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many small light bulbs equal big one

Article

Jul. 03 2013




The Role of Content Marketing in the Lead Generation Funnel 1

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

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social media

Article

Jun. 20 2013




4 Fresh Trends in B2B Social Media Campaigns

Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.

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