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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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many small light bulbs equal big one

Article

Sep. 17 2013




5 Ways Emotions Impact Digital Marketing Success

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

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advertising

Article

Sep. 12 2013




Fall Marketing Campaigns, With an Eye on Holiday Sales

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

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B2B social media

Article

Sep. 12 2013




Social Media Tool Lets Companies Update LinkedIn Pages

Buffer, a social media management tool, now lets users schedule posts on LinkedIn company pages.

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B2B social media

Article

Sep. 05 2013




Where Companies Go Wrong With Social Media

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

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hashtag

Article

Sep. 05 2013




Think Twice Before Using Hashtags in Facebook Posts

The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.

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facebook hashtag

Article

Sep. 05 2013




Brands on Facebook: Post Images of Women to Get Likes

Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.

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facebook hashtag

Article

Aug. 28 2013




Facebook Gives Brands More Freedom When Running Promotions

Facebook has changed its tune regarding how businesses can run promotions on its social network.

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chris-hardwick

Article

Aug. 21 2013




Nerdist’s New Media Empire

Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.

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calendar

Article

Aug. 21 2013




Monday and Friday Best Days for Facebook Engagement

The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.

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amazon-tweetnado

Article

Aug. 21 2013




Amazon Outage Causes Tweetnado

Amazon.com went down for about an hour earlier this week—and the Twittersphere lost its mind.

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