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Honey Maid Responds to Anti-gay Comments: Video

Nathalie Tadena (CMO Today) The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with Read and Discuss

Boston-Strong

Article

Jun. 17 2013




Social Data Shapes Red Sox 2013 Marketing Plan 1

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

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foursquare my history

Article

Jun. 13 2013




Foursquare My History Feature Recommends Places Based on History

Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they’ve checked in before.

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Facebook-Logo

Article

Jun. 13 2013




Using Facebook as a Gateway to Consumer Data 2

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

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Facebook hashtags

Article

Jun. 12 2013




Facebook Hashtags: What Marketers Need to Know

(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]

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american airlines social media campaign

Article

Jun. 12 2013




American Airlines Marketer on Ramping up Social Media

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.

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branded content marketing

Article

Jun. 06 2013




3 Tips for Branded Content Marketing on Tumblr

After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.

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Foursquare paid promotions

Article

Jun. 06 2013




Foursquare Paid Promotions in Trial With Small Businesses

Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.

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vonage-generous

Article

Jun. 03 2013




Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign 2

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

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youtube595

Article

Jun. 03 2013




Vitriol Online for Cheerios Ad With Interracial Family

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.

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social media

Article

May. 30 2013




Small Businesses Find ROI in Social Media: Infographic

Manta’s infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.

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