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5 Tips to Find the Right Social Media Influencers

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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freshpair-355

Article

Oct. 07 2013




Targeted Email Helps Freshpair Engage a Variety of Audiences

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

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Twitter IPO

Article

Sep. 26 2013




What Twitter’s IPO Means for Marketers

Marketers should already be pondering how Twitter’s IPO will affect their efforts and positioning themselves to succeed.

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carlin-stuff

Article

Sep. 24 2013




George Carlin, Social Media and Stuff

George Carlin had a routine about needing a place to put your stuff. For many people, that’s exactly what social media–Facebook in particular, has become.

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many small light bulbs equal big one

Article

Sep. 17 2013




5 Ways Emotions Impact Digital Marketing Success

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

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advertising

Article

Sep. 12 2013




Fall Marketing Campaigns, With an Eye on Holiday Sales

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

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B2B social media

Article

Sep. 12 2013




Social Media Tool Lets Companies Update LinkedIn Pages

Buffer, a social media management tool, now lets users schedule posts on LinkedIn company pages.

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B2B social media

Article

Sep. 05 2013




Where Companies Go Wrong With Social Media

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

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hashtag

Article

Sep. 05 2013




Think Twice Before Using Hashtags in Facebook Posts

The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.

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facebook hashtag

Article

Sep. 05 2013




Brands on Facebook: Post Images of Women to Get Likes

Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.

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facebook hashtag

Article

Aug. 28 2013




Facebook Gives Brands More Freedom When Running Promotions

Facebook has changed its tune regarding how businesses can run promotions on its social network.

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