Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season. After a tumultuous 2012 season, the Sox had some explaining to do. The team fin
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Jun. 17 2013
Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season. More...
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Jun. 13 2013
Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations o More...
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Jun. 13 2013
Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer d More...
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Jun. 12 2013
American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social me More...
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Jun. 06 2013
After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here's 3 best practices. More...
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Jun. 06 2013
Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands. More...
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Jun. 03 2013
A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models. More...
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Jun. 03 2013
A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir. More...
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May. 30 2013
Manta's infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns. More...