Social Content

Social Data Shapes Red Sox 2013 Marketing Plan

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season. After a tumultuous 2012 season, the Sox had some explaining to do. The team fin

Read and Discuss

U.S. Consumers Spend 80% of Their Mobile Time on Apps

How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy

Why You Should Know About Unpublished Page Posts on Facebook

Article

Jun. 17 2013

Social Data Shapes Red Sox 2013 Marketing Plan

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season. More...

Article

Jun. 13 2013

Foursquare My History Feature Recommends Places Based on History

Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations o More...

Article

Jun. 13 2013

Using Facebook as a Gateway to Consumer Data 1

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer d More...

Article

Jun. 12 2013

Facebook Hashtags: What Marketers Need to Know

More...

Article

Jun. 12 2013

American Airlines Marketer on Ramping up Social Media

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social me More...

Article

Jun. 06 2013

3 Tips for Branded Content Marketing on Tumblr

After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here's 3 best practices. More...