Social Content
DoubleTree, Google Build Custom YouTube Travel Channel
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way t
Article
May. 23 2013
Teens ‘Waning Enthusiasm’ for Facebook Benefits Twitter: Survey
Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads? More...
Article
May. 23 2013
Why Yahoo Bought Tumblr for $1.1 Billion
Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising. More...
Article
May. 16 2013
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. More...
Article
May. 13 2013
Nonprofits Struggle to Turn Friends and Followers into Donors
In this special report, learn how nonprofits are utilizing social media to build relationships and donors. More...
Article
May. 02 2013
Chico’s FAS Runs its Cause Program Locally
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offe More...
Article
May. 01 2013
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. More...
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