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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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rick-miller

Article

Aug. 18 2013




Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

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content marketing

Article

Aug. 15 2013




Why Influencers are Key To Your Content Marketing Strategy 5

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

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facebook news feed

Article

Aug. 08 2013




Facebook News Feed Gets an Update, Gives New Life to Older Stories

Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility

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vine or instagram

Article

Aug. 07 2013




And, Action: Vine or Instagram? Five Points Brands Should Consider

Instagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here’s five questions for brands to ask to help choose between Vine or Instagram.

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Facebook Video Ads

Article

Jul. 31 2013




Facebook Video Ads to Rival Costs of Super Bowl Ads

Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny.

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ardath-albee

Article

Jul. 26 2013




Online Content Strategy: Open Up the Conversation

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

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linkedin sponsored updates

Article

Jul. 25 2013




LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories

Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.

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Foursquare paid promotions

Article

Jul. 25 2013




Foursquare Unveils Self-Serve Ads for Small Businesses

Foursquare is expanding its test of paid promotions with New York City-based businesses by rolling out self-serve ads for all small businesses.

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facebook hashtag

Article

Jul. 25 2013




Facebook Hashtags Aren’t Leading to Better Engagement 1

Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook to understand the impact of hashtags.

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Facebook-Logo

Article

Jul. 23 2013




Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study

About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.

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