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Posting a Video on YouTube? 4 Steps to SEO it.

David Ahn (Social Media Impact) We all know that video can be a key ingredient in the marketing mix, but did you know that search-engine optimizing the video is often forgotten. This article points

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Foursquare paid promotions

Article

Jul. 25 2013




Foursquare Unveils Self-Serve Ads for Small Businesses

Foursquare is expanding its test of paid promotions with New York City-based businesses by rolling out self-serve ads for all small businesses.

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facebook hashtag

Article

Jul. 25 2013




Facebook Hashtags Aren’t Leading to Better Engagement 1

Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook to understand the impact of hashtags.

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Facebook-Logo

Article

Jul. 23 2013




Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study

About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.

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Customer-Focus1

Article

Jul. 17 2013




The Regulated CMO’s Guide to Social CRM Technology

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

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social media

Article

Jun. 20 2013




4 Fresh Trends in B2B Social Media Campaigns

Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.

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Pinterest

Article

Jun. 20 2013




Pinterest Pins Long Outlive Posts on Twitter or Facebook

A pin on Pinterest has a useful life that’s thousands of times longer than that of a tweet or Facebook post. A new study from Picora helps explain.

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Boston-Strong

Article

Jun. 17 2013




Social Data Shapes Red Sox 2013 Marketing Plan 1

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

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foursquare my history

Article

Jun. 13 2013




Foursquare My History Feature Recommends Places Based on History

Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they’ve checked in before.

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Facebook-Logo

Article

Jun. 13 2013




Using Facebook as a Gateway to Consumer Data 2

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

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Facebook hashtags

Article

Jun. 12 2013




Facebook Hashtags: What Marketers Need to Know

(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]

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