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Applebee’s Forks Over its Instagram to Customers

Lauren Johnson (AdWeek) For the next year, Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s h

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hardie-355

Article

Nov. 05 2013




Builder Proves the Value of Social Media for Lead Gen

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

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Instragram

Article

Oct. 31 2013




World’s Top Brands are on Instagram

Some 71% of the world’s top brands are on Instagram and they are posting more than 50 times a month.

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pinterest

Article

Oct. 28 2013




Pin Down Holiday Sales by Dominating Pinterest 1

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.

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landing pages

Article

Oct. 16 2013




BrandSnap Analyzes Value of Social Engagement

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

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lead capture campaigns

Article

Sep. 26 2013




Why You Should Rethink Your Business Communications Strategy 1

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

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Twitter IPO

Article

Sep. 26 2013




What Twitter’s IPO Means for Marketers

Marketers should already be pondering how Twitter’s IPO will affect their efforts and positioning themselves to succeed.

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mobile conversion

Article

Sep. 12 2013




How to Improve Your Social Media Marketing With 3 Mobile Tools

It’s imperative that marketers find ways to “mobilize” their social strategies. These three tools may help.

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B2B social media

Article

Sep. 12 2013




Social Media Tool Lets Companies Update LinkedIn Pages

Buffer, a social media management tool, now lets users schedule posts on LinkedIn company pages.

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dunkin1n-2-web-595

Article

Sep. 05 2013




Dunkin’ Donuts Apologizes for Blackface Ad 5

Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.

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B2B social media

Article

Sep. 05 2013




Where Companies Go Wrong With Social Media

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

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