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Platforms/ Tools

NASA’s Giant Step in Social Media

NASA is a widely followed star of the social media universe.  But even with that fame, it recognizes it has to cont

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social-bubble-crop

Article

Mar. 10 2014




Amplifying the Value of Content With Social Distribution

Without distribution, even the best content is more likely than not to be lost in the clutter.

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Article

Feb. 27 2014




Brand-Building On Social Media

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

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stealingfacebookfans595

Article

Feb. 20 2014




A Guide to Stealing Competitor’s Facebook Fans

The easiest way to build your Facebook fans is to start by stealing your competitor’s fans.

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facebook hashtag

Article

Feb. 13 2014




Are Teens Really Unfriending Facebook?

There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.

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local search

Article

Feb. 10 2014




Listen and Learn: Observing Your Customers’ Online Behavior

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

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social media predictions

Article

Jan. 30 2014




A List of 22 Social Media Management Tools 1

This list of social media management tools likely includes some you’ve heard of—Sprout and Social Talk—and some you haven’t—MediaFunnel and Sprinklr.

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social media management tools

Article

Jan. 30 2014




5 Things CMOs Should Think About Before Committing to Social Media Management Tools

There’s a lot of social media management tools out there and it takes time to pour through which might work best for you. This article can help.

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consumer reviews

Article

Jan. 14 2014




Treating B2B Social Like an Online Trade Show 1

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

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Article

Jan. 14 2014




Creating B2B Engagement on LinkedIn With Video

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

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exact-screens

Article

Jan. 10 2014




Startling Stats: Digital Investments to Rise in 2014

Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.

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