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5 Tips to Find the Right Social Media Influencers

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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word of mouth marketing

Article

Apr. 29 2014




Is Your Social Marketing Successful? Prove it

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:

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Article

Apr. 25 2014




Keeping Tabs on Social

All-in-one social management solutions allow marketers to listen to what social users want

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many small light bulbs equal big one

Article

Apr. 22 2014




Facebook Emphasizes Local in Taking Graph Search Mobile

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.

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facebook hashtag

Article

Apr. 15 2014




Surviving Facebook’s 1% Brand Reach

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

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LinkedIn logo

Article

Apr. 14 2014




CMO Talks: Goodbye LinkedIn Products and Services, Hello Showcases 1

LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. What does that mean for you?

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social media

Article

Apr. 10 2014




4 Tips to Cultivate an Active Social Media Community

Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.

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youtube videos

Article

Apr. 09 2014




Posting a Video on YouTube? 4 Steps to SEO it.

Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.

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LinkedIn logo

Article

Apr. 03 2014




3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn

Get some chatter going on your LinkedIn branded page with these three tips.

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social media

Article

Mar. 26 2014




12 Social Marketing Changes YOU Need to Know About

Twelve hot options now available to help CMOs maximize social marketing effectiveness.

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kraft-cupcakes-355

Article

Mar. 17 2014




Special Report: Following Digital Footprints to Make Sense of All Your Data Points

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

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