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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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May. 03 2011




Don’t Give Up Your Customer Relationships to Go Social 2

It’s very curious that Fortune 500 brands close their commercials with a social call to action, rather than mentioning their own company site. Sending prospects to Facebook or Twitter rather than their own site is a huge missed opportunity—and a sign that many companies still have a lot to learn about social media.

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Apr. 26 2011




General Mills Tests Using Groupon to Drive Trials, Coupon Use 1

In its first test of the power of social coupons to move consumer packaged goods, General Mills ran a Groupon deal on April 21 that offered coupon buyers in two cities a $40 Big G sampler pack for $20.

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Apr. 26 2011




Social Coupons Add Mobility for Real-time Deals 14

As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app and delivered via email; they usually stay available for 24 hours and can be redeemed inside a pretty open window of a few months.

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Apr. 18 2011




Deal Sites Driving Down E-Mail List Prices: Worldata 1

The growing popularity of online daily deal sites are contributing to a decline in consumer e-mail list prices, according to Worldata’s just-released spring 2011 list price index.

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Feb. 04 2011




Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study 2

According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season

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Jan. 20 2011




Facebook versus Google or Facebook Fueling Google? 3

I just attended Citi’s 21st Annual Entertainment, Media and Telecommunications Conference in Phoenix, and a major topic among the financial analyst community is the potential impact of Facebook on Google

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Jan. 05 2011




Virginia Inn Finds Success with Social Buying 4

The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.

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Oct. 01 2010




Facebook Goes Places: Implications of New Geo-Social Features 3

It remains to be seen if the dozens of geo-social networks, from Foursquare and Gowalla on down, got a boost or a boot from the launch of Facebook Places

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