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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Nov. 15 2012




4 Ways Marketers Can Use Private Pinterest Pinboards 2

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.

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Sep. 15 2012




Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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Aug. 23 2012




Cost Plus Uses Pinterest Contest to Show Off New Collections 6

Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.

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Aug. 18 2012




Consumer Social Media Data Difficult, Rewarding to Analyze: Q&A 3

Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

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May. 30 2012




How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane 3

Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

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May. 22 2012




Twitter Helps Sell an Undiscovered Wine Region 3

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

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Mar. 01 2012




Why Your Brand Should Get Active in Pinterest—and How 4

Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.

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Feb. 16 2012




Red Rose Stirs Sharing with Ecard Valentine Promotion

Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.

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Feb. 15 2012




The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

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Feb. 14 2012