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Posting a Video on YouTube? 4 Steps to SEO it.

David Ahn (Social Media Impact) We all know that video can be a key ingredient in the marketing mix, but did you know that search-engine optimizing the video is often forgotten. This article points

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Oct. 19 2011

Groupon’s IPO Raises Questions For Participating Merchants 2

Monday’s New York Times featured a terrific column by Andrew Ross Sorkin on Groupon’s finances, as well as some reasons behind its delayed initial public offering (IPO). Sorkin’s column is must reading for investors. Consumers have their sources of …



Oct. 14 2011

Connecting With Prospects and Customers on LinkedIn

How can you make the most of LinkedIn to build your business’s social profile



Oct. 01 2011

Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social 2

What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any



Sep. 15 2011

Whole Foods/LivingSocial Deal May Make Money, But Misses The Mark

The Whole Foods/LivingSocial deal, under which one million consumers purchased $20 grocery coupons for $10, is already a win for Whole Foods. The high-end supermarket chain has received a wealth of media mentions as a result of the deal, a phenomenon …



Aug. 17 2011

Before You “Check In”: What Loyalty Marketers Need to Know About Location-Based Services

I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.



Aug. 04 2011

Broker Roundtable: Daily Deal Sites and Email List Prices 8

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effect is the continuing popularity of daily deal sites likely to have on e-mail list prices?



Aug. 03 2011 Success Stories 8

With unemployment at a record high, online job site wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love



Jul. 28 2011


Jul. 11 2011

CRM Special Report: Social and Mobile Move Loyalty Beyond Points 8

There is a temptation to talk about mobile and social in the same breath. The channels came to prominence more or less concurrently. And there is considerable interplay, with consumers using their mobile devices to access social networks.

But that said, there is at least one significant difference when it comes to loyalty marketing.



Jun. 30 2011

Yes, Social Coupons Do Drive New Business: ForeSee Study 3

Since their inception, social coupons such as those promoted by Groupon and LivingSocial have been dogged by the reputation that they don’t work very well to create new, loyal customers.

But a new study suggests that social coupons—now morphed into `Daily Deals`–may be in fact be very effective at attracting new business. After that, building the loyalty is up to the merchant