Platforms/ Tools
Article
May. 16 2013
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. More...
Article
Apr. 12 2013
How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy
A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees More...
Article
Apr. 04 2013
U.S. Consumers Spend 80% of Their Mobile Time on Apps
If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that. More...
Article
Apr. 04 2013
Why You Should Know About Unpublished Page Posts on Facebook
A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,â More...
Mar. 18 2013
Reader’s Digest Automates Influencer Marketing
TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs. More...
Feb. 27 2013
How to Identify Influencers
3
Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools. More...
Nov. 15 2012
4 Ways Marketers Can Use Private Pinterest Pinboards
2
Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways. More...
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