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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Social media audience

Article

Oct. 17 2013




20 Tactics for Building a New Social Media Presence

Marketers who are charged with building social media presences from scratch have quite a task on their hands. The good news is that there are plenty of quick-win tactics to build audiences up to minimum critical mass.

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Instagram camera

Article

Oct. 10 2013




Instagram Promises In-Feed Ads in the ‘Next Couple Months’

Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.

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LinkedIn logo

Article

Oct. 10 2013




4 Tips for Effective Native Advertising Using LinkedIn Sponsored Updates

LinkedIn’s Sponsored Updates give advertisers the chance to promote their content on the social network. There are four key insights to remember when trying to maximize the opportunity.

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Pinterest logo

Article

Oct. 10 2013




Pinterest Ads Are Unleashed Into the Wild

Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.

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Facebook cursor

Article

Oct. 10 2013




Facebook Unveils Objective-Based Ad Buying and Reporting

Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: “What’s your advertising objective?”

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influencer marketing

Article

Oct. 08 2013




What You Should Really Measure in B2B Social 5

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

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Twitter IPO

Article

Sep. 26 2013




What Twitter’s IPO Means for Marketers

Marketers should already be pondering how Twitter’s IPO will affect their efforts and positioning themselves to succeed.

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carlin-stuff

Article

Sep. 24 2013




George Carlin, Social Media and Stuff

George Carlin had a routine about needing a place to put your stuff. For many people, that’s exactly what social media–Facebook in particular, has become.

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advertising

Article

Sep. 12 2013




Fall Marketing Campaigns, With an Eye on Holiday Sales

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

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B2B social media

Article

Sep. 12 2013




Social Media Tool Lets Companies Update LinkedIn Pages

Buffer, a social media management tool, now lets users schedule posts on LinkedIn company pages.

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