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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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facebook hashtag

Article

Feb. 13 2014




Are Teens Really Unfriending Facebook?

There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.

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local search

Article

Feb. 10 2014




Listen and Learn: Observing Your Customers’ Online Behavior

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

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Pinterest Place Pins

Article

Feb. 05 2014




Overlooked Ways to Double Pinterest Followers: Infographic

A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.

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number-3

Article

Jan. 31 2014




3 Reasons You Can’t Measure Social Marketing ROI 6

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

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social media

Article

Jan. 16 2014




10 Ways to Reach New and Younger Audiences with Social Media Branding

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

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Instagram595

Article

Jan. 16 2014




Who, Across the Globe, is Using Instagram? Infographic

This infographic tells the global story of who uses Instagram to help marketers make the best use of the social media platform.

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consumer reviews

Article

Jan. 14 2014




Treating B2B Social Like an Online Trade Show 1

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

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video-crop

Article

Jan. 14 2014




Creating B2B Engagement on LinkedIn With Video

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

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linkedin sponsored updates

Article

Jan. 08 2014




20 LinkedIn Groups Marketers Must Join

HubSpot recommends this list of 20 LinkedIn groups to help marketers easily locate important discussions, news and insights.

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social media predictions

Article

Jan. 06 2014




5 Social Marketing Headlines from 2013 … Three 2014 Predictions

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

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