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NASA’s Giant Step in Social Media

NASA is a widely followed star of the social media universe.  But even with that fame, it recognizes it has to cont

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kraft-cupcakes-355

Article

Mar. 17 2014




Special Report: Following Digital Footprints to Make Sense of All Your Data Points

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

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mercedes-pebble-355

Article

Mar. 17 2014




Tech Trends: Wearables, WhatsApp, Instagram and Beacons

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

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social-spedometer

Article

Mar. 14 2014




Tips for Better Social Marketing

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

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social-bubble-crop

Article

Mar. 10 2014




Amplifying the Value of Content With Social Distribution

Without distribution, even the best content is more likely than not to be lost in the clutter.

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Article

Feb. 27 2014




Brand-Building On Social Media

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

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stealingfacebookfans595

Article

Feb. 20 2014




A Guide to Stealing Competitor’s Facebook Fans

The easiest way to build your Facebook fans is to start by stealing your competitor’s fans.

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facebook hashtag

Article

Feb. 13 2014




Are Teens Really Unfriending Facebook?

There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.

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local search

Article

Feb. 10 2014




Listen and Learn: Observing Your Customers’ Online Behavior

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

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Pinterest Place Pins

Article

Feb. 05 2014




Overlooked Ways to Double Pinterest Followers: Infographic

A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.

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number-3

Article

Jan. 31 2014




3 Reasons You Can’t Measure Social Marketing ROI 6

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

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