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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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social media influencers

Article

Jul. 24 2014




5 Tips to Find the Right Social Media Influencers 1

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.

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Applebee's Instagram

Article

Jul. 23 2014




Applebee’s Forks Over its Instagram to Customers

Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.

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NASA_LOGO

Article

Jul. 16 2014




NASA’s Giant Step in Social Media

Learn how NASA is building social colonies to raise awareness.

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B2B social media

Article

Jul. 08 2014




3 Social Marketing Tactics You Might not be Thinking About

Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.

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kraft-cupcakes-355

Article

Jun. 30 2014




4 Ways Food Brands Make Influencer Marketing Work 1

Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.

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Article

Jun. 27 2014




The Secret to Edmunds Optics’ Social Boost

LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.

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Article

Jun. 26 2014




Combining Paid Search With LinkedIn Ads for B2B Success

Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of

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social media management tools

Article

Jun. 24 2014




Ritz-Carlton Leads in Shift in Social Strategies

Marketers are shifting social strategies from getting likes to who’s really behind those likes.

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youtube videos

Article

May. 28 2014




11 Tips to Generate Loyal YouTube Subscribers

ips, 11 of them, to help you get loyal YouTube subscribers.

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world-cup

Article

May. 27 2014




5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget

Here are five ways to improve engagement with fans during the FIFA World Cup.

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