Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Social Marketing > NETWORKS

Networks

5 Tips to Find the Right Social Media Influencers

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

Read and Discuss

Mar. 01 2003




NECESSARY ELEMENTS

Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

More...

 

Mar. 01 2003




SCION OF THE TIMES

For the launch of the new Scion, carmaker Toyota has gone against the grain. The company has run no TV ads, salesmen at its dealerships do not speak to

More...

 

Mar. 01 2003




Spring Break 101

Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You’re short on field staffers,

More...

 

Mar. 01 2003




CHASING THE ROI GRAIL

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment

More...

 

Jun. 01 2002




Road Work

So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

More...

 

Jan. 01 2002




Extending the Event Online

The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

More...

 

Sep. 01 2001




Warped Views

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It’s funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

More...

 

Feb. 01 2001




You Have to Be There

If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

More...

 

Jun. 01 2000




Charging Forward : Energizer buys a Magic Bus ticket for the fall.

He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity

More...

 

Feb. 01 2000




VOTES: Pop Goes the Century

With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy

More...