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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Jul. 10 2003




Beefeater Sets Sail On Yacht Tour

Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco

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Jul. 10 2003




Nintendo’s Summer of Touring

Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion

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Jul. 01 2003




Nintendo Plays First Music Gig

Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence

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Jun. 17 2003




Panasonic Mobilizes to Reach Young Bilingual Crowds

Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,

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Jun. 12 2003




Bender/Helper Opens Entertainment Marketing Company

Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general

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Jun. 05 2003




Johnson & Johnson Launches Canadian Beach Patrol

Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to

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Jun. 03 2003




Avon takes its Show on the Road

Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support

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May. 28 2003




Mr & Mrs T Taps Events and Sweeps in $5 Million Campaign

Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated

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Apr. 11 2003




R.J. Reynolds Drops Event Marketing Agency

R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.

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Mar. 01 2003




Street Guerrillas

The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

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