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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Sep. 30 2003

McDonald’s Sponsors Tony Hawk Tour

McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom



Sep. 24 2003

Sony Sponsors PlayStation 2 Road to Voodoo Tour

Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast



Sep. 16 2003

Thomas Kemper Soda Roadshow Hits California

Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the



Sep. 03 2003

Scholastic Goes National with Dear America Tour

Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to



Sep. 01 2003

Saying No

A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship. The basketball aficionados at your



Aug. 27 2003

Playboy Prepares for 50th Anniversary Tour

Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren’t



Aug. 21 2003

PlayStation Wraps Up Summer with Music Tour, X Games

Sony Computer Entertainment America has signed to sponsor the 2003 Sprite Liquid Mix Tour and the ESPN X Games to pitch PlayStation 2 to music and sports



Aug. 21 2003

U.S. Army Marches To Laugh Track with Off the Hook Tour

On Aug. 28, the U.S. Army returns to sponsor the second annual Off the Hook Comedy Tour, which will travel to 12 historically black colleges and universities,



Aug. 21 2003

People Magazine Rolls Out Red Carpet

Time, Inc.’s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and



Aug. 01 2003

Tour Tutorial

These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher