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NASA’s Giant Step in Social Media

NASA is a widely followed star of the social media universe.  But even with that fame, it recognizes it has to cont

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Oct. 09 2003




KOOL Kicks Off 15-City Tour

The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players

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Oct. 02 2003




Live from PROMO Expo: Simon to Replay DTour in 2004

ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia’s and Claire’s Boutiques may return. The tour is part

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Sep. 30 2003




McDonald’s Sponsors Tony Hawk Tour

McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom

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Sep. 24 2003




Sony Sponsors PlayStation 2 Road to Voodoo Tour

Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast

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Sep. 16 2003




Thomas Kemper Soda Roadshow Hits California

Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the

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Sep. 03 2003




Scholastic Goes National with Dear America Tour

Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to

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Sep. 01 2003




Saying No

A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship. The basketball aficionados at your

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Aug. 27 2003




Playboy Prepares for 50th Anniversary Tour

Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren’t

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Aug. 21 2003




U.S. Army Marches To Laugh Track with Off the Hook Tour

On Aug. 28, the U.S. Army returns to sponsor the second annual Off the Hook Comedy Tour, which will travel to 12 historically black colleges and universities,

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Aug. 21 2003




People Magazine Rolls Out Red Carpet

Time, Inc.’s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and

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