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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Jul. 01 2004




Lions and Tigers and Bears 1

Gibson Carey, Procter & Gamble’s VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You’re probably thinking, not unkindly,

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Jul. 01 2004




Covering Their Assets

The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,

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Jul. 01 2004




Kahlua and Catwoman Hawk the Purrfect White Russian

Kahlua has teamed with the upcoming film Catwoman to push its coffee liqueur during the busy summer season. The marketing blitz includes promotions at bars across the country focused on the first drink of the night. Catwoman-themed visuals and POS …

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Jun. 24 2004




Strug: Terror Threats Won’t Stop Gymnasts

NEW YORK—High-profile NBA players such as Detroit’s Ben Wallace and Richard Hamilton may have turned down their Olympic invites due to security concerns, but don’t expect any members of the U.S. Gymnastics teams to turn down a chance at a Gold Medal. …

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Jun. 24 2004




Sony Sponsors Vans Warped Tour This Summer

Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours’ 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is …

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Jun. 24 2004




Wimbledon Meets Grand Central Station

NEW YORK—Tennis Magazine, British Airways, and Rolex Watch USA have turned Grand Central Station’s Vanderbilt Hall into a replica of All England’s Club, allowing commuters and tourists a virtual Wimbledon experience. British Airways presents the Tennis …

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Jun. 15 2004




Build-A-Bear At Bat for the Mets

Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 …

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Jun. 08 2004




Cat Lovers Go For Gold

While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …

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Jun. 08 2004




Dave & Buster’s Embarks on Mobile Tour

Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster’s has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out …

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Jun. 01 2004




Eyes Have It

If a young college student has trouble remembering the color of his girlfriend’s eyes, never fear. He won’t be sent to the doghouse this time. Vistakono,

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