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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Sep. 16 2004




Kids Get Tutenstein Comic Books to Promote TV Show

Discovery Kids is using a comic book created especially for its Tutenstein TV series to get kids interested in the show. More than 1 million comic books, created in a partnership with Marvel Comics, are being distributed by Discovery Education as part …

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Sep. 15 2004




U.S. Women’s Soccer Team Hosting Golf Tournament

Members of the U.S. Women’s National Soccer Team will be hosting the first and only all-female golf tournament in December in California to celebrate women and raise funds for the Women’s Sports Foundation’s GoGirlGo! Initiative. Starbucks, United …

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Sep. 08 2004




McDonald’s Teams with American Youth Soccer

Southland McDonald’s restaurants and the American Youth Soccer Organization (AYSO) have entered into a long-term partnership to encourage children to live balanced and active lives. The partnership was announced during the kick-off ceremonies Sept. 4 at …

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Sep. 07 2004




Fox’s Ambush Makeover Embarks on an RV Tour

To promote the national launch next week of its daytime series, Ambush Makeover, Twentieth Television has refashioned an RV into a VIP-style beauty salon. The 33-foot rig is complete with three makeover stations, a lounge area fitted with …

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Sep. 01 2004




Bodies in Motion

CONTINUING A FIVE-YEAR EFFORT to get kids active, VERB, the federally funded multimedia youth campaign, is hitting the road to engage tweens physically

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Sep. 01 2004




Citigroup gives away cash

Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los

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Sep. 01 2004




Top Brands Join Festival for NFL Opening Kickoff

The National Football League, along with numerous top name brands, will hold an interactive festival in Boston this month to promote its 2004 NFL Opening Kickoff. The NFL Kickoff Football Festival, to be held Sept. 4-6, aims to bring the thrill of the …

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Sep. 01 2004




The Partridge Family Bus Rolls into Los Angeles

VH1 will be rolling around the streets of Los Angeles in a replica of the Partridge Family bus this September to promote its upcoming series In Search of the Partridge Family. The bus will be making stops in Los Angeles from Sept. 3-5 to promote the …

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Aug. 31 2004




Live From TENNIS Magazine Grand Slam: 7 UP PLUS Debuts

NEW YORK—TENNIS Magazine held its third-annual Grand Slam event Friday, an unofficial party to kick off the U.S. Open, and turned Grand Central Terminal’s Vanderbilt Hall into an all-day tennis festival and sampling station. Sponsors include …

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Aug. 31 2004




Live From the U.S. Open: Serena Shows Off New Styles

FLUSHING MEADOWS, NY—Tennis star and Nike pitch-person Serena Williams showed off the new tennis attire she designed for Nike at a pair of events that led up to the U.S. Open. Williams’ new line of on-the-court wear was unveiled at Niketown on Friday, …

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