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How Brands are Sneaking Ads onto Vine

Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform's most popular users to "organically" push products to their massive followings. (Brands already use V

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Sep. 28 2004




Samsung Opens Virtual Showroom

Samsung Electronics America Inc. has opened a virtual showroom in New York City. The Samsung Experience, at The Shops at Columbus Circle in Manhattan’s Time Warner Center, features hundreds of Samsung products in demonstrations such as a virtual world …

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Sep. 23 2004




Avon Takes its Show on the Road

Avon Products, Inc. is on the road offering up makeovers and samples to show off its new line of color cosmetics. The mobile tour began in July and will make stops in 17 cities before coming to a close in Columbus, OH, next month. The direct seller of …

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Sep. 23 2004




AFL & Army’s Boot-Camp Begins

The Arena Football League and U.S. Army began an outreach program on Tuesday at high schools in five markets to teach teamwork, fitness and exercise education. To kick off the events, the Dallas Desperados took the AFL-U.S. Army Boot Camp to Irving High …

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Sep. 21 2004




Motorcycle HOF Going on Tour

The Motorcycle Hall of Fame Museum has announced a national two-year mobile tour to complement its next major exhibit, Motocross America, scheduled for a Spring 2005 unveiling. The tour, presented in a custom-designed 53-foot transporter, will bring the …

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Sep. 16 2004




Kids Get Tutenstein Comic Books to Promote TV Show

Discovery Kids is using a comic book created especially for its Tutenstein TV series to get kids interested in the show. More than 1 million comic books, created in a partnership with Marvel Comics, are being distributed by Discovery Education as part …

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Sep. 15 2004




U.S. Women’s Soccer Team Hosting Golf Tournament

Members of the U.S. Women’s National Soccer Team will be hosting the first and only all-female golf tournament in December in California to celebrate women and raise funds for the Women’s Sports Foundation’s GoGirlGo! Initiative. Starbucks, United …

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Sep. 08 2004




McDonald’s Teams with American Youth Soccer

Southland McDonald’s restaurants and the American Youth Soccer Organization (AYSO) have entered into a long-term partnership to encourage children to live balanced and active lives. The partnership was announced during the kick-off ceremonies Sept. 4 at …

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Sep. 07 2004




Fox’s Ambush Makeover Embarks on an RV Tour

To promote the national launch next week of its daytime series, Ambush Makeover, Twentieth Television has refashioned an RV into a VIP-style beauty salon. The 33-foot rig is complete with three makeover stations, a lounge area fitted with …

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Sep. 01 2004




Bodies in Motion

CONTINUING A FIVE-YEAR EFFORT to get kids active, VERB, the federally funded multimedia youth campaign, is hitting the road to engage tweens physically

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Sep. 01 2004




Citigroup gives away cash

Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los

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