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DoubleTree, Google Design Custom-built YouTube Channel for Travelers

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way t

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Article

Jun. 13 2013




Using Facebook as a Gateway to Consumer Data 1

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer d More...

 

Article

Jun. 06 2013




3 Tips for Branded Content Marketing on Tumblr

After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here's 3 best practices. More...

 

Article

Jun. 06 2013




Foursquare Paid Promotions in Trial With Small Businesses

Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands. More...

 

Article

Jun. 03 2013




Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models. More...

 

Article

May. 30 2013




Small Businesses Find ROI in Social Media: Infographic

Manta's infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns. More...

 

Article

May. 30 2013




Facebook Verified Pages Helps Brand Trustworthiness

Facebook's new Verified Pages helps brand marketers gain trustworthiness. You'll find tips here. More...

 

Article

May. 30 2013




 

Article

May. 23 2013




Teens ‘Waning Enthusiasm’ for Facebook Benefits Twitter: Survey

Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads? More...

 

Article

May. 23 2013




Why Yahoo Bought Tumblr for $1.1 Billion

Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising. More...