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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Oct. 17 2011

For the File: Tips for Incorporating Content in Promotions 1

Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:



Oct. 11 2011

Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion 1

Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.



Oct. 01 2011

Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers 5

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer



Oct. 01 2011

Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social 2

What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any



Aug. 09 2011

Ben & Jerry’s Mixes Sweets & Tweets 1

At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and that every marketing effort has been done before—we refuse to believe it. And that is how we came up with a new twist on Twitter to support our commitment to Fair Trade.



Aug. 03 2011 Success Stories 8

With unemployment at a record high, online job site wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love



Jul. 05 2011

Specialized Bicycles Rides Social, Email to Improved Customer Service 1

A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.



May. 11 2011

Levi’s Curve ID Builds Buzz with Authentic Blogger Voices 2

Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”.

The company was planning to launch trunk shows for the jeans in major metros in March. But they wanted to do something that would build awareness and excitement before those shows came to town.



Apr. 13 2011

Kenmore Looks to Get Moms Talking with Blogger Campaign 7

Everyone knows the Kenmore appliance brand. And that’s both an asset and an obstacle for the appliance brand, which is retailed in Sears and Kmart stores and Web sites




Oct. 01 2010

Social Hits Its Stride: Chief Marketer’s 2010 Social Marketing Survey

In last year’s Chief Marketer social marketing survey, we said that if you weren’t integrating social media into your marketing plans, you were not behind