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NASA’s Giant Step in Social Media

NASA is a widely followed star of the social media universe.  But even with that fame, it recognizes it has to cont

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Aug. 13 2012

Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email 5

Not all data points are easily quantifiable. Take, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!



May. 22 2012

Twitter Helps Sell an Undiscovered Wine Region 3

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.



Feb. 14 2012


Feb. 02 2012

Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012 4

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.



Dec. 30 2011

Lapostolle’s Uncork the Passion: 2011 IMA Award Winner 1

Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile



Nov. 29 2011

Break The Retail Planning Cycle By Connecting with Shopper Rhythms 4

Break The Retail Planning Cycle By Connecting with Shopper Rhythms



Oct. 17 2011

For the File: Tips for Incorporating Content in Promotions 1

Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:



Oct. 11 2011

Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion 1

Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.



Oct. 01 2011

Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social 2

What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any



Oct. 01 2011

Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers 5

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer