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The Best 2013 Social Marketing Campaigns

The majority of marketers now know that winning the attention of consumers online is all about content.  Consumers increasingly rely on their social media communities for information and opinions abo

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oreo-tweet

Article

Apr. 09 2013




Drive Conversions by Making Interactions More Relevant

To be relevant, brands need to add dimensions of time and context to their customer interactions.

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O2-site

Article

Apr. 09 2013




Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

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Mar. 22 2013




The Emergence of Influencer Marketplaces—Part II The Brands 1

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

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Mar. 18 2013




Reader’s Digest Automates Influencer Marketing

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

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Mar. 12 2013




The Emergence of Influencer Marketplaces: Part I The Influencer 2

This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

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Mar. 06 2013




ConAgra’s SVP Content Integration on Feeding the Hungry: Q&A 2

Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.

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Feb. 27 2013




How to Identify Influencers 3

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

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Aug. 13 2012




Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email 5

Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!

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May. 22 2012




Twitter Helps Sell an Undiscovered Wine Region 3

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

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Feb. 14 2012