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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Article

Nov. 11 2013




Socializing Data – The Marketing Game Changer

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

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Omnicom Group and Publicis Groupe

Article

Oct. 25 2013




Four Tips for Dealing with Tricky Customer Decisions

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

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influencer marketing

Article

Oct. 08 2013




What You Should Really Measure in B2B Social 5

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

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carlin-stuff

Article

Sep. 24 2013




George Carlin, Social Media and Stuff

George Carlin had a routine about needing a place to put your stuff. For many people, that’s exactly what social media–Facebook in particular, has become.

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B2B social media

Article

Sep. 05 2013




Where Companies Go Wrong With Social Media

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

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hashtag

Article

Sep. 05 2013




Think Twice Before Using Hashtags in Facebook Posts

The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.

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chris-hardwick

Article

Aug. 21 2013




Nerdist’s New Media Empire

Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.

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content marketing

Article

Aug. 15 2013




Why Influencers are Key To Your Content Marketing Strategy 5

Digital influencers are your content marketing distribution army. Here’s why you need them working for you!

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social-bubble-crop

Article

Jul. 30 2013




Create a B2B Social Media Plan 1

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.

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ardath-albee

Article

Jul. 26 2013




Online Content Strategy: Open Up the Conversation

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

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