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The Best 2013 Social Marketing Campaigns

The majority of marketers now know that winning the attention of consumers online is all about content.  Consumers increasingly rely on their social media communities for information and opinions abo

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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linda-keen

Article

Dec. 04 2013




Keen Reaches Wide Audience With Hybrid Marketing Strategy

Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.

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content sharing

Article

Nov. 21 2013




A Bucket Load of Tips to Promote Content Sharing

30 tips to help marketers increase fans and followers through content sharing.

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Checkmark

Article

Nov. 11 2013




Socializing Data – The Marketing Game Changer

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

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Omnicom Group and Publicis Groupe

Article

Oct. 25 2013




Four Tips for Dealing with Tricky Customer Decisions

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

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influencer marketing

Article

Oct. 08 2013




What You Should Really Measure in B2B Social 5

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

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carlin-stuff

Article

Sep. 24 2013




George Carlin, Social Media and Stuff

George Carlin had a routine about needing a place to put your stuff. For many people, that’s exactly what social media–Facebook in particular, has become.

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B2B social media

Article

Sep. 05 2013




Where Companies Go Wrong With Social Media

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

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hashtag

Article

Sep. 05 2013




Think Twice Before Using Hashtags in Facebook Posts

The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.

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chris-hardwick

Article

Aug. 21 2013




Nerdist’s New Media Empire

Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.

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