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How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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money-new

Article

Apr. 21 2014




Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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consumer reviews

Article

Apr. 01 2014




Digital Marketing Comes of Age for CPG Brands

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

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camper da rifare

Article

Apr. 01 2014




Why Marketers Must Disrupt the Path to Purchase

Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.

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mercedes-pebble-355

Article

Mar. 17 2014




Tech Trends: Wearables, WhatsApp, Instagram and Beacons

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

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cause marketing campaign

Article

Mar. 12 2014




Unlikely Competitors—ConAgra and P&G—Pair for Cause Marketing Campaign

ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.

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jameson595

Article

Mar. 06 2014




Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

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papa-crop

Article

Mar. 03 2014




Sports and Loyalty Marketing Help Papa John’s Bring in the Dough

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

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Twinkies prepare your cake face

Article

Feb. 28 2014




Marketing Wizardry Pulled Hostess Back from the Brink 1

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

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digital-retail_595

Article

Feb. 28 2014




How Grocers Transform Traditional Shopping Habits with Digital

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

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