Chief Marketer » Webinars http://www.chiefmarketer.com Home Page Wed, 23 Apr 2014 13:38:18 +0000 en-US hourly 1 http://wordpress.org/?v=3.6.1 Benchmarking Your “Customer Relationship Maturity Level” http://www.chiefmarketer.com/webinars/benchmarking-customer-relationship-maturity-level-27032014?utm_source=rss&utm_medium=rss&utm_campaign=benchmarking-customer-relationship-maturity-level http://www.chiefmarketer.com/webinars/benchmarking-customer-relationship-maturity-level-27032014#comments Thu, 27 Mar 2014 21:38:22 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=137701 This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.

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FREE ON-DEMAND WEBINAR

Successful customer relationships are based on active listening. As customers have more access to new channels to learn about products and services, their expectations of how companies listen and respond are changing.  How mature is your company’s ability to understand and engage with customers?  Learn where your company falls on the relationship maturity spectrum and hear practical steps to improve customer engagement.

In this webinar, discover:

  • What technologies are available to help marketers be better listeners
  • Where you fall on the relationship maturity spectrum
  • What preference management is and how it helps fill the gaps
  • Practical steps to improve customer engagement

 

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7 Commandments of Monetizing Mobile Search http://www.chiefmarketer.com/webinars/7-commandments-monetizing-mobile-search-20032014?utm_source=rss&utm_medium=rss&utm_campaign=7-commandments-monetizing-mobile-search http://www.chiefmarketer.com/webinars/7-commandments-monetizing-mobile-search-20032014#comments Thu, 20 Mar 2014 19:54:20 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=137445 FREE ON-DEMAND WEBINAR BIA/Kelsey estimates that 75% of the U.S. will have a smartphone by 2016. This abundance of mobile devices is having a huge impact on B2C and B2B marketing, especially Pay-Per-Click advertising (PPC). Simply put: mobile search volumes are skyrocketing, and marketers can’t rely on the same old PPC and SEO strategies to […]

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FREE ON-DEMAND WEBINAR

BIA/Kelsey estimates that 75% of the U.S. will have a smartphone by 2016. This abundance of mobile devices is having a huge impact on B2C and B2B marketing, especially Pay-Per-Click advertising (PPC).

Simply put: mobile search volumes are skyrocketing, and marketers can’t rely on the same old PPC and SEO strategies to optimize conversions and revenue from smartphone users.

Join mobile search experts from Ifbyphone and Your Search Advisor as they outline 7 commandments for monetizing mobile search. Attendees of this webinar will learn:

  • How to optimize mobile PPC in a post-AdWords Enhanced Campaigns world
  • How to make the most of mobile click-to-call
  • Best practices for conversion tracking and analytics
  • Tips for A/B testing mobile PPC campaigns
  • Better mobile search bidding strategies
  • How to leverage display ads to optimize PPC campaigns
  • The role of email nurturing in a mobile world

 

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Defining the Role of the CMO in the Age of the Empowered Customer http://www.chiefmarketer.com/webinars/defining-role-cmo-age-empowered-customer-19122013?utm_source=rss&utm_medium=rss&utm_campaign=defining-role-cmo-age-empowered-customer http://www.chiefmarketer.com/webinars/defining-role-cmo-age-empowered-customer-19122013#comments Thu, 19 Dec 2013 20:27:09 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=133861 FREE ON-DEMAND WEBINAR In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. Relationships with customers feed the business and, as the organization’s voice of the customer and brand steward, CMOs must play an instrumental role in architecting a new relationship between brand, customer experience, and marketing. […]

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FREE ON-DEMAND WEBINAR

In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. Relationships with customers feed the business and, as the organization’s voice of the customer and brand steward, CMOs must play an instrumental role in architecting a new relationship between brand, customer experience, and marketing.

In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.” Attendees will gain a framework for building a brand strategy where the customer’s needs permeate the company’s culture and operations.

Key takeaways include:

  • The Customer Experience Imperative and the convergence of brand, customer experience, and marketing
  • The value of consumer engagement in creating cohesion between these three disciplines
  • Why the CMO must serve as the architect to move their organization toward customer obsession

All attendees will receive the Forrester “The Convergence of Brand, Customer Experience, And Marketing” Report following the event! 


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Do You Truly Know Your Customer Yet? http://www.chiefmarketer.com/webinars/truly-know-customer-yet-06122013?utm_source=rss&utm_medium=rss&utm_campaign=truly-know-customer-yet http://www.chiefmarketer.com/webinars/truly-know-customer-yet-06122013#comments Fri, 06 Dec 2013 19:49:59 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=133091 FREE ON-DEMAND WEBINAR Learn why data is still at the heart of customer engagement. Despite many advances in recent years, marketers still struggle with something very basic: obtaining clean, integrated, actionable customer data, and gaining meaningful insights from it. But new marketing technologies are emerging that put precise customer profiles at the heart of the […]

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FREE ON-DEMAND WEBINAR

Learn why data is still at the heart of customer engagement.

Despite many advances in recent years, marketers still struggle with something very basic: obtaining clean, integrated, actionable customer data, and gaining meaningful insights from it. But new marketing technologies are emerging that put precise customer profiles at the heart of the solution. With these, marketers can finally truly know their customers, and also engage with them anywhere and everywhere. This increases response rates, deepens relationships and grows lifetime value.

In this webinar you’ll learn more about these innovative technologies from David Raab, an independent marketing tech thought leader, and Alan Bunce, representing a leading vendor in this new space, RedPoint Global. Together they’ll share:

  • Why so many companies still struggle with customer data and customer insight
  • What technologies are emerging to solve this problem and how they help
  • Examples of organizations using these technologies and the benefits received

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A B2B Exec Fireside Chat: The Future of Multichannel Marketing in 2014 http://www.chiefmarketer.com/webinars/b2b-exec-fireside-chat-future-multichannel-marketing-2014-18112013?utm_source=rss&utm_medium=rss&utm_campaign=b2b-exec-fireside-chat-future-multichannel-marketing-2014 http://www.chiefmarketer.com/webinars/b2b-exec-fireside-chat-future-multichannel-marketing-2014-18112013#comments Mon, 18 Nov 2013 15:56:56 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=132153 FREE ON-DEMAND WEBINAR A whopping 90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information. Savvy B2B pros already recognize the importance of using […]

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FREE ON-DEMAND WEBINAR

A whopping 90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information.

Savvy B2B pros already recognize the importance of using prospects’ “digital body language’”—their online behaviors and activities—to inform their nurturing strategies. But with the proliferation of data, fast-evolving best practices, and an increasingly complex marketing technology landscape, where do we go next?

In this webinar leading marketing executives explore:

  • How multi-channel marketing is evolving and which new technologies will eliminate silo campaigns forever
  • The biggest challenges awaiting B2B marketers in 2014
  • The impact of “always on” marketing and how it will change the way companies engage and convert their target audiences online
  • The rise of the CMO and what it means for marketing organizations everywhere

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Boosting Conversions & Revenue with Multichannel Email Marketing http://www.chiefmarketer.com/webinars/boosting-conversions-revenue-multichannel-email-marketing-04112013?utm_source=rss&utm_medium=rss&utm_campaign=boosting-conversions-revenue-multichannel-email-marketing http://www.chiefmarketer.com/webinars/boosting-conversions-revenue-multichannel-email-marketing-04112013#comments Mon, 04 Nov 2013 21:30:18 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=131439 FREE ON-DEMAND WEBINAR For the modern marketer, email marketing does not, and cannot, stand alone. It must be part of an integrated multichannel campaign to connect with today’s empowered customers. Learn new ways to create email campaigns that work in unison with your entire organization, and connect customer knowledge with marketing actions to deliver a […]

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FREE ON-DEMAND WEBINAR

For the modern marketer, email marketing does not, and cannot, stand alone. It must be part of an integrated multichannel campaign to connect with today’s empowered customers.

Learn new ways to create email campaigns that work in unison with your entire organization, and connect customer knowledge with marketing actions to deliver a better experience.

In this webinar, discover:

  • How improving deliverability can impact your bottom line
  • Ways segmentation can help build long-lasting customer relationships and increase conversions and revenue
  • The role of mobile in today’s multichannel email strategy
  • And more!

 

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Deliver Great Customer Experiences: How Preference Management Can Help http://www.chiefmarketer.com/webinars/deliver-great-customer-experiences-preference-management-can-help-10102013?utm_source=rss&utm_medium=rss&utm_campaign=deliver-great-customer-experiences-preference-management-can-help http://www.chiefmarketer.com/webinars/deliver-great-customer-experiences-preference-management-can-help-10102013#comments Thu, 10 Oct 2013 15:16:34 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=130152 FREE ON-DEMAND WEBINAR Companies have lofty goals for customer experience. Unfortunately, most aren’t doing even a fraction of the things required to achieve those goals. You need to design, implement, and manage customer experience in a disciplined way that delivers the results you want. But how do you avoid missteps over the course of this […]

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FREE ON-DEMAND WEBINAR

Companies have lofty goals for customer experience. Unfortunately, most aren’t doing even a fraction of the things required to achieve those goals. You need to design, implement, and manage customer experience in a disciplined way that delivers the results you want. But how do you avoid missteps over the course of this complex transformation?

During this webinar you will learn the best practices for customer experience success derived from the latest studies by Forrester Research. Learn how preference management can be your cornerstone for engaging with customers in a multi-channel world on their terms.

You will learn:

•          Why customer experience is a top priority for businesses

•          How to improve your customer experience scores

•          Why giving the customer a voice is critical to build trust

•          What are the 5 best practices leaders do when leveraging customer preferences

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How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond http://www.chiefmarketer.com/webinars/negative-reviews-can-improve-purchase-intent-brands-know-respond-08102013?utm_source=rss&utm_medium=rss&utm_campaign=negative-reviews-can-improve-purchase-intent-brands-know-respond http://www.chiefmarketer.com/webinars/negative-reviews-can-improve-purchase-intent-brands-know-respond-08102013#comments Tue, 08 Oct 2013 13:10:12 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=129904 FREEE ON-DEMAND WEBINAR No brand likes to see negative customer feedback, but when it happens they have to be ready to see them as loud calls to action (CTAs) and offer constructive, well-informed responses. According to Bazaarvoice’s “The Conversation Index: Volume 6” study, shoppers who read helpful brand responses to reviews are 186% more likely […]

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FREEE ON-DEMAND WEBINAR

No brand likes to see negative customer feedback, but when it happens they have to be ready to see them as loud calls to action (CTAs) and offer constructive, well-informed responses.

According to Bazaarvoice’s “The Conversation Index: Volume 6” study, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show 157% higher average product sentiment. Also, 41% of consumers see a brand’s response to an online review as a sign that the brand really cares about its customers.

This webinar will take an in-depth look into how brands can properly track, interpret and respond to negative reviews to yield positive results. Household brand Homax (Goo-Gone) and comfort products brand Sleep Revolution will share how their participation with reviews gives them a direct conversation with consumers never before possible. Attendees to the webinar will learn:

  • the key words and phrases in negative reviews to look out for
  • how to respond to negative feedback in a conversational, human way
  • the six kinds of reviews to watch for
  • which industries see the most CTAs in reviews
  • what kinds of responses to reviews consumers find most helpful

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Accelerating the Sales Cycle with Content Marketing and Video http://www.chiefmarketer.com/webinars/accelerating-sales-cycle-content-marketing-video-25092013?utm_source=rss&utm_medium=rss&utm_campaign=accelerating-sales-cycle-content-marketing-video http://www.chiefmarketer.com/webinars/accelerating-sales-cycle-content-marketing-video-25092013#comments Wed, 25 Sep 2013 15:18:07 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=128971 FREE ON-DEMAND WEBINAR More than ever, marketers are using video as part of their content marketing strategy to capture, engage and convert website visitors—and accelerate the sales cycle. Listen to this compelling conversation on how and why brands are utilizing video in their content marketing strategy. In this webinar, you’ll learn: Content marketing trends—what’s happening […]

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FREE ON-DEMAND WEBINAR

More than ever, marketers are using video as part of their content marketing strategy to capture, engage and convert website visitors—and accelerate the sales cycle. Listen to this compelling conversation on how and why brands are utilizing video in their content marketing strategy.

In this webinar, you’ll learn:

  • Content marketing trends—what’s happening now and what to expect in 2014
  • Real-world examples from companies like Oracle, Symantec, and Puma of how marketing innovators are using video to convert more site visitors into revenue
  • Tactical strategies for using video and content marketing to build lasting customer relationships

 

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Making the Most of Marketing Resources: How You Can Boost Performance and ROI http://www.chiefmarketer.com/webinars/making-the-most-of-marketing-resources-how-you-can-boost-performance-and-roi-26082013?utm_source=rss&utm_medium=rss&utm_campaign=making-the-most-of-marketing-resources-how-you-can-boost-performance-and-roi http://www.chiefmarketer.com/webinars/making-the-most-of-marketing-resources-how-you-can-boost-performance-and-roi-26082013#comments Mon, 26 Aug 2013 15:32:27 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=127355 FREE ON-DEMAND WEBINAR The overall marketing mix is expanding much faster than marketing budgets because of the explosion of social, mobile and big data capabilities. To keep pace, marketing organizations must become savvier and manage operations and resources more efficiently. A more efficient marketing organization frees up more money for actual campaigns and programs by […]

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FREE ON-DEMAND WEBINAR

The overall marketing mix is expanding much faster than marketing budgets because of the explosion of social, mobile and big data capabilities.

To keep pace, marketing organizations must become savvier and manage operations and resources more efficiently. A more efficient marketing organization frees up more money for actual campaigns and programs by reducing administrative costs and waste.

In this webinar, Kimberly Collins, Research Vice President, Gartner Research and Greg Jung, VP, Product Marketing, Teradata Corporation discuss the following:

  • Explore how marketing resource management (aka MRM) allows marketing organizations to more efficiently manage marketing operations.
  • Discuss areas such as strategic planning and financial management, creative production management, marketing asset management and market fulfillment.
  • Show how MRM lays an important foundation for marketing performance management.

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