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Upcoming Webinars

All of ChiefMarketer's webinars are FREE and available on-demand for up to one year after the run date.

Webinars

Benchmarking Your “Customer Relationship Maturity Level”

FREE ON-DEMAND WEBINAR

Successful customer relationships are based on active listening. As customers have more access to new channels to learn about products and services, their expectations

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Education

Nov. 04 2013




Boosting Conversions & Revenue with Multichannel Email Marketing

FREE ON-DEMAND WEBINAR For the modern marketer, email marketing does not, and cannot, stand alone. It must be part of an integrated multichannel campaign to connect with today’s empowered customers. Learn new ways to create email campaigns that work in unison with your entire organization, and connect customer knowledge with marketing actions to deliver a […]

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Article

Oct. 10 2013




Deliver Great Customer Experiences: How Preference Management Can Help

FREE ON-DEMAND WEBINAR Companies have lofty goals for customer experience. Unfortunately, most aren’t doing even a fraction of the things required to achieve those goals. You need to design, implement, and manage customer experience in a disciplined way that delivers the results you want. But how do you avoid missteps over the course of this […]

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Article

Oct. 08 2013




How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond

FREEE ON-DEMAND WEBINAR No brand likes to see negative customer feedback, but when it happens they have to be ready to see them as loud calls to action (CTAs) and offer constructive, well-informed responses. According to Bazaarvoice’s “The Conversation Index: Volume 6” study, shoppers who read helpful brand responses to reviews are 186% more likely […]

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Article

Sep. 25 2013




Accelerating the Sales Cycle with Content Marketing and Video

FREE ON-DEMAND WEBINAR More than ever, marketers are using video as part of their content marketing strategy to capture, engage and convert website visitors—and accelerate the sales cycle. Listen to this compelling conversation on how and why brands are utilizing video in their content marketing strategy. In this webinar, you’ll learn: Content marketing trends—what’s happening […]

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Education

Aug. 26 2013




Making the Most of Marketing Resources: How You Can Boost Performance and ROI

FREE ON-DEMAND WEBINAR The overall marketing mix is expanding much faster than marketing budgets because of the explosion of social, mobile and big data capabilities. To keep pace, marketing organizations must become savvier and manage operations and resources more efficiently. A more efficient marketing organization frees up more money for actual campaigns and programs by […]

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Education

Aug. 20 2013




Email and Mobile — Perfecting the Digital Marketing Mix

FREE ON-DEMAND WEBINAR Have you changed the way you communicate?  Would you rather receive 10 text messages than one phone call? Do you start to panic if your mobile phone is out of your sight for more than a second? Is your email inbox where you go to find the latest deals from your favorite […]

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Education

Aug. 07 2013




Boost Your Digital Impact – Learn How to Create Personalized Web Experiences that Increase Engagement

FREE ON-DEMAND WEBINAR With increasing online competition and growing complexity from a myriad of devices, you need to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person […]

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Education

Jul. 23 2013




7 Online Presentation Mistakes to Avoid 1

FREE ON-DEMAND WEBINAR Online conferences are growing more common, but many people under-prepare for their presentations, resulting in unforeseen tech glitches, poor delivery and even embarrassment. If you become one of the few who give online presentations professionally, you will boost your credibility, strengthen your brand and position yourself as a leader in your organization. […]

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Education

Jun. 13 2013




4 Steps to Creating an Effective Marketing Dashboard

FREE ON-DEMAND WEBINAR  New data is cascading onto marketers’ desks at a record pace. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. How is this accomplished? The answer for an ever-increasing number of successful professionals is an effective marketing dashboard. Discussion Topics Include: The impact of […]

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Education

May. 31 2013




How to Deliver an Engaging and Interactive Webinar for Higher Quality Leads

FREE ON-DEMAND WEBINAR Webinars have become an important tactic for marketers to generate leads and drive demand. However, to be truly effective, they have to function as more than just a presentation tool. Successful webinars today utilize a wide array of interactive tools to engage their audiences in a direct conversation that result in more […]

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