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Event & Experiential Marketing Special Report

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Stop bullying

Article

Oct. 03 2013




Fight Against School Bullying Expands to Store Shelves

Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.

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iPhone 5s iOS7

Article

Oct. 02 2013




What Apple’s iBeacon Means for Local Commerce and Retailers

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

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Michele Obama American Grown

Article

Sep. 19 2013




First Lady Urges Marketing of Healthy Food to Kids

First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.

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dunkin1n-2-web-595

Article

Sep. 05 2013




Dunkin’ Donuts Apologizes for Blackface Ad 5

Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.

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produce595

Article

Aug. 27 2013




Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf

Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.

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PRO4

Article

Aug. 21 2013




Announcing the 2013 PROMO PRO Awards Finalists

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

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jc-penney-595

Article

Aug. 08 2013




J.C. Penney: We’ve Got Marketing But What Will We Sell?

J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.

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retailer trends

Article

Aug. 01 2013




Retailer Trends, Tips and Takeaways for Manufacturers: Research

The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.

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general mills greek 100

Article

Jul. 25 2013




General Mills Firms up its Greek Yogurt Line

General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.

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tracking mobile shoppers

Article

Jul. 15 2013




Attention, Shoppers: Store Is Tracking Your Cell 3

Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.

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