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In-Store/POP

American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit

Janie Campbell (Huffington Post) Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of his graffiti for its own m

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Michele Obama American Grown

Article

Sep. 19 2013




First Lady Urges Marketing of Healthy Food to Kids

First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.

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dunkin1n-2-web-595

Article

Sep. 05 2013




Dunkin’ Donuts Apologizes for Blackface Ad 5

Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.

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produce595

Article

Aug. 27 2013




Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf

Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.

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PRO4

Article

Aug. 21 2013




Announcing the 2013 PROMO PRO Awards Finalists

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

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jc-penney-595

Article

Aug. 08 2013




J.C. Penney: We’ve Got Marketing But What Will We Sell?

J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.

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retailer trends

Article

Aug. 01 2013




Retailer Trends, Tips and Takeaways for Manufacturers: Research

The CMA recently released a white paper exploring the current shopper atmosphere and its implications on the retailer and the manufacturer.

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general mills greek 100

Article

Jul. 25 2013




General Mills Firms up its Greek Yogurt Line

General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.

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tracking mobile shoppers

Article

Jul. 15 2013




Attention, Shoppers: Store Is Tracking Your Cell 3

Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.

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twinkies595

Article

Jul. 11 2013




Sweet Tweets: Social Media Pave Way for Twinkies’ Return

Hostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.

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snapple win nothing sweepstakes

Article

Jun. 27 2013




Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes

Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.

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