Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > IN-STORE/POP

In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

Read and Discuss

Thalia-Sodi595

Article

Dec. 05 2013




Macy’s New Line, and Spokesperson, Targets Hispanics

Macy’s has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.

More...

 
linda-keen

Article

Dec. 04 2013




Keen Reaches Wide Audience With Hybrid Marketing Strategy

Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.

More...

 
skylanders595

Article

Dec. 03 2013




Consumer Packaged Goods Creative Showdown: Slideshow

A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.

More...

 
black-friday

Article

Dec. 02 2013




Talking Turkey: Thanksgiving Retail Round-Up

While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.

More...

 
grocery shopping

Article

Nov. 18 2013




Hispanic Trends / Recommendations for CPGs and Retailers: Study

AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.

More...

 
crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

More...

 
social media

Article

Oct. 24 2013




Target Ties Social Media to Stores/Catalogs for Holidays 1

Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.

More...

 
jockey-355

Article

Oct. 22 2013




PROtober: Jockey’s Ride from Socks to Underwear

Learn more about 2013 PRO Award winning brand Jockey’s ride from socks for lumberjacks to underwear for everyone.

More...

 
PRO3

Article

Oct. 10 2013




2013 PRO Award Winners

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]

More...

 
Protober Pic

Article

Oct. 10 2013




Welcome to PROtober!

This month on the Big Fat Marketing Blog, we’re highlighting some of our 2013 PRO Award Gold winning brands.

More...