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Event & Experiential Marketing Special Report

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2014 PRO Awards Gala

Article

Jun. 09 2014




Ideas to Steal, Networking: The 2014 PRO Awards Gala, June 25 NYC

Join us June 25 at the 2014 PRO Awards Gala. Get ideas to steal, make new friends and take a bucket load of tips back to the office.

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DMS_Umang-Shah595

Article

May. 28 2014




New Top Social/Digital Guru at Campbell Soup Offers Advice for Marketers

This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.

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B2B-Top-Shops-Log0-355

Article

May. 23 2014




Be a Chief Marketer Top Shop

The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.

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Old Bay Beer

Article

May. 22 2014




Old Bay Expands to Craft Beer, the Freezer and New Partners

Jessica Schatz, brand manager for Old Bay, talks about how the brand is reinventing itself with a new marketing program and co-branding partnerships.

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shopping experiences

Article

May. 20 2014




Showrooming – Why It Isn’t as Bad as Retailers Think 1

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.

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2014 PROMO Top Shops

Article

May. 20 2014




2014 Top Shops Call for Applications

Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.

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Home Depot

Article

May. 13 2014




4 Secrets to Drive In-Store Traffic and Sales with Mobile

Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.

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shopping experiences

Article

May. 06 2014




Retailers Look to Merge Brick and Online Shopping Experiences

(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.

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alex-355-2

Article

May. 06 2014




Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

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money-new

Article

Apr. 21 2014




Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

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