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Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Mar. 01 1999




Account-Specific Spotlight: Buffalo

Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

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Feb. 01 1999




Account-Specific Spotlight: Buffalo

Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

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Jan. 01 1999




What Stores Want

Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

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Jan. 01 1999




Account-Specific Spotlight: Salt Lake City

Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

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Dec. 01 1998




RETAIL

Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

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Dec. 01 1998




Come Together, Right Now! Gro-cer-y.

Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing

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Dec. 01 1998




Give Israelis What They Want: Free Stuff

Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We

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Dec. 01 1998




Malling The Teen Scene

Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

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Dec. 01 1998




TRADE & SALESFORCE

Home Delivery/USA Of course it’s important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople – and

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Dec. 01 1998




Account-Specific Spotlight: Detroit

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

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