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In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Jun. 01 2001




Account-Specific Print Ads?

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

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May. 01 2001




P-O-P Displays: On Solid Ground

The need for results sends P-O-P spending up 18.1 percent.

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May. 01 2001




Sampling: Brand Handing

Event marketing helps push spending 7.1 percent.

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May. 01 2001




In-Store Marketing: Moving Targets

Supplier shakeups, brand consolidation hold growth at 3.9 percent.

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Jan. 01 2001




P-O-P The Last Stand

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

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Jul. 01 2000




Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.

America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

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Jul. 01 2000




Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

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Jun. 01 2000




Off Target

I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that

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May. 01 2000




TOP OF THE P-O-P

Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal

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May. 01 2000




Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.

The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving

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