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In-Store/POP

American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit

Janie Campbell (Huffington Post) Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of his graffiti for its own m

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May. 01 2000




Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.

The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving

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May. 01 2000




What’s In-Store: Tips for avoiding hidden in-store sampling costs.

In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact

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Feb. 01 2000




Top Shelf: Marketing execs rank the best grocers and food companies.

The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s

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Jan. 01 2000




Clark Zones In: New c-store format plays up brands.

Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores

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Jan. 01 2000




The Mall, the Merrier

Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in

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Dec. 01 1999




Sample Patter

Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

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Dec. 01 1999




Cash register to-go

Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

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Dec. 01 1999




Retail 2000 Survival Tactics

In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail “partners.” In the not-too-distant

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Dec. 01 1999




Wal H Mart: Drives the Decade

Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the

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Oct. 01 1999




Check This Out:

Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion

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