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In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Aug. 01 2001




TRADE PROMOTION: Going for Broke

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

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Aug. 01 2001




Straight to the Source

Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

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Jul. 01 2001




Wal-Mart Goes Private 1

Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

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Jun. 01 2001




Cherry Jubilee

Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

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Jun. 01 2001




Account-Specific Print Ads?

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

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May. 01 2001




In-Store Marketing: Moving Targets

Supplier shakeups, brand consolidation hold growth at 3.9 percent.

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May. 01 2001




P-O-P Displays: On Solid Ground

The need for results sends P-O-P spending up 18.1 percent.

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May. 01 2001




Sampling: Brand Handing

Event marketing helps push spending 7.1 percent.

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Jan. 01 2001




P-O-P The Last Stand

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

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Jul. 01 2000




Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.

America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

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