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In-Store/POP

American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit

Janie Campbell (Huffington Post) Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of his graffiti for its own m

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Jun. 01 2001




Cherry Jubilee

Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

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Jun. 01 2001




Account-Specific Print Ads?

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

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May. 01 2001




P-O-P Displays: On Solid Ground

The need for results sends P-O-P spending up 18.1 percent.

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May. 01 2001




Sampling: Brand Handing

Event marketing helps push spending 7.1 percent.

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May. 01 2001




In-Store Marketing: Moving Targets

Supplier shakeups, brand consolidation hold growth at 3.9 percent.

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Jan. 01 2001




P-O-P The Last Stand

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

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Jul. 01 2000




Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.

America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers

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Jul. 01 2000




Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

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Jun. 01 2000




Off Target

I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that

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May. 01 2000




Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.

The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving

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