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In-Store/POP

American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit

Janie Campbell (Huffington Post) Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of his graffiti for its own m

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Mar. 01 2003




Ask the pharmacist

Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

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Feb. 01 2003




Gee, Dad, where did that come from?

It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to

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Sep. 01 2002




Sample Size

IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the

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Jun. 01 2002




In-store Services: Retail Wrangling

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led

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Jun. 01 2002




P-O-P Displays: Account Specifics

Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the

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Jun. 01 2002




Sampling: A Softer Sell

Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

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Jun. 01 2002




Simon Cries Foul Again

Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach

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Apr. 01 2002




What Kmart’s Troubles Mean To Me

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

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Apr. 01 2002




Eavesdropping on Shoppers

Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She

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Mar. 01 2002




Retailgating

Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

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