Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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In-Store/POP

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Aug. 01 2001




TRADE PROMOTION: Going for Broke

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

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Aug. 01 2001




Straight to the Source

Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

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Aug. 01 2001




Clutter: More Than Meets the Eye

Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

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Jul. 01 2001




Wal-Mart Goes Private 1

Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

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Jun. 01 2001




Cherry Jubilee

Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

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Jun. 01 2001




Account-Specific Print Ads?

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

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May. 01 2001




P-O-P Displays: On Solid Ground

The need for results sends P-O-P spending up 18.1 percent.

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May. 01 2001




Sampling: Brand Handing

Event marketing helps push spending 7.1 percent.

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May. 01 2001




In-Store Marketing: Moving Targets

Supplier shakeups, brand consolidation hold growth at 3.9 percent.

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Jan. 01 2001




P-O-P The Last Stand

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

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