In-Store/POP
Breyers Toppings Launches $1 Million Marketing Campaign
If you’re launching a new product into a category as saturated as dessert toppings, you better have a solid marketing campaign in place. That’s the thought behind a new line of ice cream toppings
Article
Jun. 17 2013
Cricket Campaign Takes on Verizon/AT&T on Overcharging
A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors, Verizon and AT&T. More...
Article
May. 30 2013
Back-to-School Marketing Underway to Fight Uncertainty
The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now. More...
Article
May. 29 2013
Oreo, Ritz Sponsor “One Direction’s” Summer Tour
Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction's American summer tour and its mil More...
Article
May. 28 2013
Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience. More...
Article
May. 28 2013
Big Data Connects Online/Offline Fashion Shopping Experiences
If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline. More...
Article
May. 21 2013
Breyers Toppings Launches $1 Million Marketing Campaign
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever. More...
Article
May. 16 2013
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. More...
Article
May. 02 2013
Chico’s FAS Runs its Cause Program Locally
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offe More...
Article
Apr. 23 2013
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