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Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Feb. 03 2012

Mattel Extends Reach of New Toy with Branded Entertainment

Mattel is out with a new line of Hot Wheels vehicles and has created an online game and animation series to extend the reach of the toys to an older audience. Branded entertainment extends new Hot Wheels toy to tweens and teens The Hot Wheels Battle X …



Jan. 28 2012

Coke Capitalizes on Second Screen Media, Polar Bears for Super Bowl

In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.



Dec. 12 2011

NASCAR’s VP Partnership Marketing: If You’re in the Race, You Better Keep Pace 2

Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.



Oct. 19 2011

“Tower Heist” Facebook Game Offers Credits for Online Scavengers

Universal Studios is promoting the “Tower Heist” movie with a Facebook scavenger game that offers credits for uncovering “Heist It Back” buttons in the network.



Oct. 04 2011

Sports Sponsorships Still Top Pick

The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.



Aug. 09 2011

Back in the Ring: WWE and 7-Eleven

When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.



Jul. 12 2011

Sun Life Gains a Foothold with Sponsorships

Sun Life Financial’s marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010.



Jun. 07 2011

State Farm “Cars 2″ Tour Highlights Firm’s Own Brand of Special Agent

State Farm’s “Cars 2: Agents on a Mission” tour is making 25 stops in large metro markets around the country, offering life-size versions of the car stars as well as interactive games and other activities



Apr. 12 2011

Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site 1

Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features.