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Sponsorships/Tie-Ins

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Apr. 02 2012




A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light

Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.

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Mar. 30 2012




A Little Tale About A Few Hairy Hockey Players 2

“Beard-a-Thon,” that zany promotion that taps into a long-standing tradition of National Hockey League players not shaving during the playoffs as a show of solidarity, is entering its fourth season.

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Mar. 14 2012




Sprite’s Brand Manager Talks Basketball: Q&A

The “Sprite Showdown Amateur Dunk,” has a new name this year, the “Sprite Uncontainable Game”, and expands its search beyond just basketball players who can slam-dunk.

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Feb. 03 2012




Mattel Extends Reach of New Toy with Branded Entertainment

Mattel is out with a new line of Hot Wheels vehicles and has created an online game and animation series to extend the reach of the toys to an older audience. Branded entertainment extends new Hot Wheels toy to tweens and teens The Hot Wheels Battle X …

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Jan. 28 2012




Coke Capitalizes on Second Screen Media, Polar Bears for Super Bowl

In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.

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Dec. 12 2011




NASCAR’s VP Partnership Marketing: If You’re in the Race, You Better Keep Pace 2

Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.

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Oct. 19 2011




“Tower Heist” Facebook Game Offers Credits for Online Scavengers

Universal Studios is promoting the “Tower Heist” movie with a Facebook scavenger game that offers credits for uncovering “Heist It Back” buttons in the network.

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Oct. 04 2011




Sports Sponsorships Still Top Pick

The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.

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Aug. 09 2011




Back in the Ring: WWE and 7-Eleven

When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.

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