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Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

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Aug. 03 2012

2012 PRO Award Winner: SpyderLynk for Glamour Magazine

To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.



May. 09 2012

Visa Attempts Olympic Gold in Social Media: Q&A 1

Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa



May. 03 2012

Soccer, a Way of Life for Hispanics, and now for 7UP, too

7UP has formed a deal with Alianza de Futbol to launch the Sue



May. 01 2012

Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game 1

Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”



Apr. 24 2012

Zippo Finds its Sweet Spot in Musical Events

The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called



Apr. 02 2012

A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light

Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.



Mar. 30 2012

A Little Tale About A Few Hairy Hockey Players 2

“Beard-a-Thon,” that zany promotion that taps into a long-standing tradition of National Hockey League players not shaving during the playoffs as a show of solidarity, is entering its fourth season.



Mar. 14 2012

Sprite’s Brand Manager Talks Basketball: Q&A

The “Sprite Showdown Amateur Dunk,” has a new name this year, the “Sprite Uncontainable Game”, and expands its search beyond just basketball players who can slam-dunk.