Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > SPONSORSHIPS/TIE-INS

Sponsorships/Tie-Ins

Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

Read and Discuss

Aug. 03 2012




2012 PRO Award Winner: SpyderLynk for Glamour Magazine

To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.

More...

 

May. 09 2012




Visa Attempts Olympic Gold in Social Media: Q&A 1

Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa

More...

 

May. 03 2012




Soccer, a Way of Life for Hispanics, and now for 7UP, too

7UP has formed a deal with Alianza de Futbol to launch the Sue

More...

 

May. 01 2012




Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game 1

Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”

More...

 

Apr. 24 2012




Zippo Finds its Sweet Spot in Musical Events

The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called

More...

 

Apr. 02 2012




A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light

Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.

More...

 

Mar. 30 2012




A Little Tale About A Few Hairy Hockey Players 2

“Beard-a-Thon,” that zany promotion that taps into a long-standing tradition of National Hockey League players not shaving during the playoffs as a show of solidarity, is entering its fourth season.

More...

 

Mar. 14 2012




Sprite’s Brand Manager Talks Basketball: Q&A

The “Sprite Showdown Amateur Dunk,” has a new name this year, the “Sprite Uncontainable Game”, and expands its search beyond just basketball players who can slam-dunk.

More...