Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > SPONSORSHIPS/TIE-INS

Sponsorships/Tie-Ins

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

Read and Discuss

onedirection595

Article

May. 29 2013




Oreo, Ritz Sponsor “One Direction’s” Summer Tour 2

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

More...

 

Jan. 22 2013




My Bet is on the “Coke Chase” Showgirls 11

Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.

More...

 

Dec. 20 2012




Power Pack: Ideas and Trendsetters to Watch in 2013 1

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

More...

 

Article

Nov. 28 2012




Nontraditional Endurance Events Help Drive Sponsorship Spending

North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7% from $95.7 million in 2011.

More...

 

Article

Aug. 13 2012




7 Drivers to Increase Sponsorship Value with Consumers

A new study from Ipsos Reid and TrojanOne looks at seven ways sponsorship properties can create an emotional connection between Canadians and the property

More...

 

Aug. 03 2012




2012 PRO Award Finalist: PGW Experience for PepsiCo

2012 PRO Award Finalist: PGW Experience for PepsiCo and the “Pepsi X Factor Sponsorship Activation.”

More...

 

Aug. 03 2012




2012 PRO Award Finalist: Syfy for Syfy

2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”

More...

 

Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for Doritos

2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Call of Duty Rank Up” promotion.

More...

 

Aug. 03 2012




2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project 2

2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project and the “Believe in Heroes Campaign” Best Cause-based Promotion.

More...

 

Aug. 03 2012




2012 PRO Award Winner: SpyderLynk for Glamour Magazine

To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.

More...