Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Promotional Marketing > SPONSORSHIPS/TIE-INS

Sponsorships/Tie-Ins

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

Read and Discuss

Jul. 01 1998




Singing In Tune

CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

More...

 

Jul. 01 1998




It’s a Wrap

The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

More...

 

Jul. 01 1998




Lou Reed Bio on Home Video

Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video

More...

 

Jul. 01 1998




Hollywood Holds the Line

Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer

More...