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Incentives

Event & Experiential Marketing Special Report

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Mar. 28 2012




TV Spots, Price Discounts Work Together at Store Level: Research

traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.

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Mar. 28 2012




E-gift Cards Offer Marketers More Sales, and Customer Service Opportunities 2

Six tips to improve your gift card marketing efforts and three new uses for the cards.

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Mar. 23 2012




Scotts Puts Values on Facebook Tasks to Encourage Participation 1

Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.

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Mar. 13 2012




Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing

Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”

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Feb. 21 2012




Four Tips for Structuring Employee Incentive Programs

Four tips to help companies structure effective incentive programs.

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Article

Feb. 15 2012




The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

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Feb. 14 2012




 

Jan. 31 2012




Crabtree & Evelyn’s Rocky Road to Customer Loyalty 1

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

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Jan. 26 2012




Three Steps to Toughen up Your Loyalty Offensive

For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy

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Jan. 11 2012




New Citi App Lets Loyalty Members Pool Points Through Social Networks

New Citi App Lets Loyalty Members Pool Points Through Social Networks

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