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Incentives

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Mar. 13 2012




Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing

Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”

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Feb. 21 2012




Four Tips for Structuring Employee Incentive Programs

Four tips to help companies structure effective incentive programs.

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Article

Feb. 15 2012




The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

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Feb. 14 2012




 

Jan. 31 2012




Crabtree & Evelyn’s Rocky Road to Customer Loyalty 1

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

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Jan. 26 2012




Three Steps to Toughen up Your Loyalty Offensive

For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy

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Jan. 11 2012




New Citi App Lets Loyalty Members Pool Points Through Social Networks

New Citi App Lets Loyalty Members Pool Points Through Social Networks

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Jan. 11 2012




Putting Your Customer Loyalty Strategy into Reverse 1

Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers.

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Dec. 21 2011




2012 Trends in Customer Loyalty and Rewards

Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:

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Dec. 21 2011




Cinnabon Bakeries Begin Sampling Programs with International Delight

Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.

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