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Incentives

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Aug. 03 2012




2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports 1

2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports and the “Look and Play Like a Winner” incentive promotion.

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for GameStop

2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Store for Coca-Cola

2012 PRO Award Finalist: The Marketing Store for Coca-Cola and the “My Coke Rewards Million Point Giveaway” incentive promotion.

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Jul. 24 2012




Parago: Turning Frugals into Frequent Shoppers

Parago (#27 in the 2012 Promo 100) has seen some major shifts in incentive marketing but sees no end to the use of rebates to lure and keep the “new frugals” coming back.

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Jul. 20 2012




How a Small Cheese Maker Uses Rolling Contests to Earn Customers

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

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Jul. 17 2012




Marketing Strategies to Increase Customer Loyalty 1

Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measureable increases in rewards program enrollment.

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Jul. 10 2012




E-gift Cards Gain Traction in Loyalty Programs: Q&A

Randy Fox, the managing director at FuzeBuy, shares his expertise about what you need to know to maximize the use of e-gift cards in your programs and how the cards are changing the loyalty

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Jul. 09 2012




Daily Deals Sustainable for 1/3 of Businesses: Study 1

A Rice University study looks at the long-term viability and profitability of daily deal companies.

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Jun. 27 2012




Amex Open and Facebook Offer Personal Counseling in Contest

American Express Open, the leading payment card issuer for small businesses, has launched its second annual ” Break for Small Business” on Facebook.

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