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Incentives

Millennials and their Love for Loyalty Programs

(eMarketer) This new report found that Millennials are a key segment for brand loyalty

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Happy customer

Article

Sep. 19 2013




5 Ways for Retailers to Improve Customer Retention

Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful […]

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Article

Aug. 21 2013




Announcing the 2013 PROMO PRO Awards Finalists

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

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Article

Aug. 08 2013




J.C. Penney: We’ve Got Marketing But What Will We Sell?

J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.

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Stride Rite Rewards loyalty program

Article

Jul. 08 2013




Stride Rite Loyalty Program Climbs to 1 Million in Six Months: Q&A 2

Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.

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Article

May. 01 2013




Red Roof Inn Turns 40, Celebrates with a Road Tour

Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]

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Article

Apr. 17 2013




3 Missed Opportunities in Customer Loyalty

Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of […]

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Article

Apr. 08 2013




7-Eleven Turns App Development Over to Customers

7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.

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Article

Jan. 24 2013




Businesses Spend $22.7 Billion on Gift Cards 1

The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives.

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Jan. 07 2013




Program Design Key to Gamification Success 5

Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.

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Dec. 20 2012




Power Pack: Ideas and Trendsetters to Watch in 2013 1

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

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