The 24th Annual PRO Awards is calling all outstanding campaigns. Enter today for your chance to be honored among the creators of the brightest, most innovative promotional marketing campaigns of 2013.
Sep. 19 2013
Aug. 08 2013
J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship. More...
Jul. 08 2013
Stride Rite's first loyalty program skyrocketed to 1 million members in just six months. How'd they do it? VP Kiran Smith shares the details. More...
May. 01 2013
Apr. 08 2013
7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and More...
Jan. 24 2013
The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives. More...
Jan. 07 2013
Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification. More...
Dec. 20 2012
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 20 More...