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Incentives

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Apr. 01 2002




Premium Incentives: The Secretarial Prize Pool

Workers of the world, unite. Incentives aren”t just for salespeople anymore. Once used exclusively to inspire the favored-son sales staff, employee motivation

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Apr. 01 2002




Premium Incentives: Behind the Scenes

There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration

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Apr. 01 2002




Premium Incentives: Holding On

It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist

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Apr. 01 2002




Premium Incentives: Crystal Clear Persuasion

This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs

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Apr. 01 2002




Premium Incentives: Promotional Peaks

Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to

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Aug. 01 2001




Clutter: Extras, Extras!

Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

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May. 01 2001




Add Specialties

True North acquisition extends Interpublic’s dominance in the promotion market.

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Apr. 01 2001




10 Commandments of Incentive Marketing

Understand Your Audience It’s surprising how many marketers don’t properly tailor their promotions to the audience. Incentive programs are not one size

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Mar. 01 2001




Walking the Tight Rope

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

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Oct. 01 1998




Why 2K?

Ask yourself: After it’s over, what are you going to have to remember it by besides the Y2K debacle?Corporate premium buyers are asking themselves that

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