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Incentives

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Jan. 13 2004




Carl’s Jr., Hardee’s To Give Away Three Million-Plus Toys

Carl’s Jr. and Hardee’s QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through

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Nov. 13 2003




Victoria’s Secret Packs Sting CD

Victoria’s Secret will give away a Sting compilation CD for one day next week. Sting will appear on the Nov. 19 broadcast of Victoria’s Secret Fashion

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Sep. 25 2003




Mattel Dangles Free Cell Phones to Attract Tween Girls

Mattel is hitting tween girls right where it counts, in the cell phone. The promotion entices young girls to buy its fall Chillin’ Out line of My Scene

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Sep. 01 2003




Prize Inside!

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins

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Aug. 27 2003




Domino’s Delivers eBay Promos on 30 Million Boxes

Domino’s Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes. Through Sept. 4, customers can win up to 1 million eBay Anything

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Aug. 05 2003




Sbarro Packs CD-ROMs in Cup Lids

Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.

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Jun. 01 2003




From Russia with Root Beer 1

EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I’d thought of that! Then there are the even less frequent occasions where

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May. 21 2003




Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo

To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in

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May. 08 2003




Product Spending Drop off Continues in 2002: PPAI Study

Spending on promotional products fell for the second year in a row in 2002, according to an annual industry study released this week by Promotional Products

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Apr. 11 2003




Live from The Incentive Show: New Products and Services Abound

Exhibitors were pushing their wares Tuesday at The Incentive Show. William Sonoma is increasing the number of sets that it offers as incentives through

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